Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying 1

E-commerce sites live and die by their software. So what happens when you need to update it?

It’s a lot like upgrading a plane while it is still flying.

This is what Overstock.com does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing.

Finger is always evaluating new technologies or various projects to see which will enter the production pipeline.  

”We get paid to deliver business value. We don’t get paid to come uRead More

Why Pencil and Paper Are The Best Product Development Technology

Why Pencil and Paper Are The Best Product Development Technology 2

A pen and paper may be the most important tech in your product development toolbox.

That’s one of the insights we learned when we recently spoke with Robison Rogers, Product Manager over Weave’s Messaging Services, a communication platform serving small and medium sized businesses that helps make sure every time slot is filled.

Rogers outlines some product kickoff meeting best practices that you should follow.

  • Think about the customer first and what outcomes they
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Is Programmatic Advertising Right for Your Company?

Is Programmatic Advertising Right for Your Company? 3

Is programmatic advertising right for your company?

We asked Jordan Bentley, founder of Clear RTB, a platform for advertisers, agencies, and media publishers that aims to streamline marketing and give advertising power back to businesses.

Programmatic advertising is a market where publishers (web site owners, podcasts, event digital TV channels) provide real-time ad auctions. This type of advertising benefits publishers because they can get top dollar for desirabRead More

Guaranteed SaaS Sales: Distribution-First Product Strategy

Guaranteed SaaS Sales: Distribution-First Product Strategy 4

If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply.

Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.

Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.

Rather Read More

6 Ways to use Data and Process to Get Better Sales Results

6 Ways to use Data and Process to Get Better Sales Results 5

It’s a simple formula:

Better processes + leveraging available data = better sales results.

But where is the roadmap to get there?

Scott Smith is the CEO at Launch Leads where they help companies scale faster and efficiently through the use of their multi-channel solution.  

Here are 6 ways Scott and his team focus on better processes and leveraging data to get better sales results for their clients.

1) Have a Plan for Reaching Your Target Audience

Make sure you truly understaRead More

Starting a SaaS Business: 13 Tips That Will Set You Up For Success

saas success

SaaS is booming; Gartner forecast that global revenue from SaaS will grow from $73.6 billion in 2018 to $101.9 billion by 2020. There’s certainly a huge opportunity, but there is also a lot of competition and plenty of ways to make mistakes. That’s especially true when you have a low budget – you have very little capability to absorb errors until you’ve started generating revenue, which could be months away.… Read More