Sell What They Need, Not What You Think They Need

Sell What They Need, Not What You Think They Need 1

What do you do when your mentor tells you in the nicest, most Canadian way possible that your business sucks?

When you’re making no headway, even though you’re hustling so hard you’re never at home and your girlfriend calls you the ghost of dirty dishes?

Collin Stewart, cofounder of Predictable Revenue and host of the Predictable Revenue podcast, went from zero to $40,000 a month of recurring revenue. And he wants to share his lessons with you.

Stewart’s product was flounderiRead More

How a Dev Ops All-Remote-Workforce is Revolutionizing Development

How a Dev Ops All-Remote-Workforce is Revolutionizing Development 2

For people who eat, sleep, and breathe Silicon Valley, it’s easy to acquire a valley-centric viewpoint.

But as a recent guest on our podcast reminded us, “intelligence and expertise do not have a zip code.”

Priyanka Sharma is the Director of Alliances at GitLab and a member of the Governing Board at CNCF (Cloud Native Computing Foundation).

As a card-carrying extrovert, she initially resisted working remotely, but over the last year she has gladly changed her mind.

Sharma cRead More

Scaling up the Smart Way

Scaling up the Smart Way 3

How do you scale up?

Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.

“Simply adding people to a product team doesn’t help,” said Racki.

Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off to the engineering team to build and they get QA to test it.

Instead, Racki took a page from big companies like Spotify and adopted a squad sRead More

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying 4

E-commerce sites live and die by their software. So what happens when you need to update it?

It’s a lot like upgrading a plane while it is still flying.

This is what Overstock.com does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing.

Finger is always evaluating new technologies or various projects to see which will enter the production pipeline.  

”We get paid to deliver business value. We don’t get paid to come uRead More

How to Recruit Expert Advocates for Your Brand

How to Recruit Expert Advocates for Your Brand 5

It’s not that I don’t trust you but…

For me to believe you, I need to see social proof.

And not just any social proof will do. I’m looking for expert advice.

That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands.   

These experts are not being paid for their advocacy, but they do get specialized instruction or access to products before the general public does.

If you want to create such expert advocates fRead More

Why High Friction Could Be The Reason Your Product Isn’t Taking Off

Why High Friction Could Be The Reason Your Product Isn’t Taking Off 6

Humans are always looking for the path with the least amount of friction.

It’s just how we’re wired.

And the same goes for products and apps we use.

We want things to feel intuitive, natural, and smooth.

Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with customers.

Chuck and his team are aiming to solve customer problems with this in mind: they want to keep friction as low as possible.

Friction feels like a waste of time to people, and iRead More

Why Pencil and Paper Are The Best Product Development Technology

Why Pencil and Paper Are The Best Product Development Technology 7

A pen and paper may be the most important tech in your product development toolbox.

That’s one of the insights we learned when we recently spoke with Robison Rogers, Product Manager over Weave’s Messaging Services, a communication platform serving small and medium sized businesses that helps make sure every time slot is filled.

Rogers outlines some product kickoff meeting best practices that you should follow.

  • Think about the customer first and what outcomes they
Read More

Is Programmatic Advertising Right for Your Company?

Is Programmatic Advertising Right for Your Company? 8

Is programmatic advertising right for your company?

We asked Jordan Bentley, founder of Clear RTB, a platform for advertisers, agencies, and media publishers that aims to streamline marketing and give advertising power back to businesses.

Programmatic advertising is a market where publishers (web site owners, podcasts, event digital TV channels) provide real-time ad auctions. This type of advertising benefits publishers because they can get top dollar for desirabRead More

Guaranteed SaaS Sales: Distribution-First Product Strategy

Guaranteed SaaS Sales: Distribution-First Product Strategy 9

If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply.

Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.

Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.

Rather Read More