Scaling up the Smart Way

Scaling up the Smart Way 1

How do you scale up?

Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.

“Simply adding people to a product team doesn’t help,” said Racki.

Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off to the engineering team to build and they get QA to test it.

Instead, Racki took a page from big companies like Spotify and adopted a squad sRead More

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying

Ecommerce Software Development: How to Upgrade a Plane While It’s Flying 2

E-commerce sites live and die by their software. So what happens when you need to update it?

It’s a lot like upgrading a plane while it is still flying.

This is what Overstock.com does every two weeks according to Michael Finger, Overstock’s Director of Software Development in Marketing.

Finger is always evaluating new technologies or various projects to see which will enter the production pipeline.  

”We get paid to deliver business value. We don’t get paid to come uRead More

How to Recruit Expert Advocates for Your Brand

How to Recruit Expert Advocates for Your Brand 3

It’s not that I don’t trust you but…

For me to believe you, I need to see social proof.

And not just any social proof will do. I’m looking for expert advice.

That’s what Tom Stockham, CEO of ExpertVoice, has created for hundreds of thousands of expert advocates for over 500 brands.   

These experts are not being paid for their advocacy, but they do get specialized instruction or access to products before the general public does.

If you want to create such expert advocates fRead More

Why High Friction Could Be The Reason Your Product Isn’t Taking Off

Why High Friction Could Be The Reason Your Product Isn’t Taking Off 4

Humans are always looking for the path with the least amount of friction.

It’s just how we’re wired.

And the same goes for products and apps we use.

We want things to feel intuitive, natural, and smooth.

Chuck Elias is the CEO & Co-founder at Sciensio where they train AI chatbots to interact with customers.

Chuck and his team are aiming to solve customer problems with this in mind: they want to keep friction as low as possible.

Friction feels like a waste of time to people, and iRead More

Guaranteed SaaS Sales: Distribution-First Product Strategy

Guaranteed SaaS Sales: Distribution-First Product Strategy 5

If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply.

Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.

Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.

Rather Read More