Guaranteed SaaS Sales: Distribution-First Product Strategy

If you’re developing SaaS products, you may be doing it wrong, according to Toby Scammell, founder of Womply.

Womply serves more than 150,000 small businesses around the country with reputation management, marketing automation, business intelligence, CRM, and payment processing solutions.

Scammell believes in a distribution-first product strategy. With a distribution first strategy, getting your product into the hands of the most customers is paramount.

Rather than creating eye-catching (but seldom-used) features that demo spectacularly well to investors or enterprise customers, Womply focused automating processes because saving time is a sellable feature that all small business owners want.

There is so much in this episode including how chasing engagement KPIs can kill your company and more.

This post is based on a SaaS Academy Podcast with Toby Scammell of Womply.  To hear this episode, and many more like it, you can subscribe here.

If you don’t use iTunes, you can listen to all episodes of the podcast here.


Mallory Merrill is product manager and editorial director for DevSquad, a true Agile software development company in Salt Lake City, Utah. Working for more than a decade in the technical world of content- and software-writers, Mallory aims to bridge the gap between code and copy. Her work is driven by a passion for language, and the belief that effective communication is the backbone of all healthy businesses.

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