Is Programmatic Advertising Right for Your Company?

Is programmatic advertising right for your company?

We asked Jordan Bentley, founder of Clear RTB, a platform for advertisers, agencies, and media publishers that aims to streamline marketing and give advertising power back to businesses.

Programmatic advertising is a market where publishers (web site owners, podcasts, event digital TV channels) provide real-time ad auctions. This type of advertising benefits publishers because they can get top dollar for desirable eyeballs and still make money on their less in-demand ad slot inventory.

This post is based on a SaaS Academy Podcast with Jordan Bentley, founder of Clear RTB.  To hear this episode, and many more like it, you can subscribe here.

If you don’t use iTunes, you can listen to all episodes of the podcast here.

Mallory

Mallory Merrill is product manager and editorial director for DevSquad, a true Agile software development company in Salt Lake City, Utah. Working for more than a decade in the technical world of content- and software-writers, Mallory aims to bridge the gap between code and copy. Her work is driven by a passion for language, and the belief that effective communication is the backbone of all healthy businesses.

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