Scaling up the Smart Way

How do you scale up?

Kyle Racki, CEO of Proposify, has lived through this scenario, and brought his hard-won experience to our podcast recently.

“Simply adding people to a product team doesn’t help,” said Racki.

Nor does the traditional waterfall (or bottleneck) approach where product designers come up with the ideas and hand it off to the engineering team to build and they get QA to test it.

Instead, Racki took a page from big companies like Spotify and adopted a squad structure.

The squad structure is a scalable process. Smaller teams work together on different parts of your product and different features. Each squad serves a different purpose, but each contains a product person, two engineers, and QA.

This post is based on a SaaS Academy Podcast with Kyle Racki, CEO of Proposify.  To hear this episode, and many more like it, you can subscribe here.

If you don’t use iTunes, you can listen to all episodes of the podcast here.


Mallory Merrill is product manager and editorial director for DevSquad, a true Agile software development company in Salt Lake City, Utah. Working for more than a decade in the technical world of content- and software-writers, Mallory aims to bridge the gap between code and copy. Her work is driven by a passion for language, and the belief that effective communication is the backbone of all healthy businesses.

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